In partnership with the UBC Wine Research Centre, Vancouver International Wine Festival (VIWF) hosted a panel of esteemed academics and industry leaders. The panel guided a tasting of BC and international wines to generate phrases and descriptors that evoke the wine’s typicity and regional identity. Wine is a cultural product representing a place of origin. What can BC learn from the world’s iconic regions? Does BC have or need a unified wine identity? What does the future hold for BC’s wine image globally?
Read more about the event and the panelists here.
