On the Vine Blog

Explore the latest stories from the WRC


  • Does identity matter for the BC wine-producing territory?
    While many people may have an image of what the Okanagan wine region looks like, researchers at UBC’s Wine Research Centre (WRC) say there is a lot more to the identity of a wine region and the wider territory than what many might think.
  • Wine Vision 2040
    Wine Vision 2040, an online conference the UBC Wine Research Centre hosted June 25th, 2020, brought together leading wine leaders, communities, and researchers from around the world and attracted registrants from more than 30 countries with 221 attendees for an engaging conversation on the future of wine.
  • UBC Okanagan uncorks new Wine Research Centre headquarters
    The renowned wine region of BC’s Okanagan Valley now boasts a new research hub, as UBC shifts the headquarters of its acclaimed Wine Research Centre (WRC) from its Vancouver campus to its Kelowna-based campus.