Community


As an interdisciplinary research centre, we are dedicated to inclusive and diverse conversations that lead to new ways of learning, listening, and collaborating. Central to our ethos is a rigorous curiosity and open-minded approach to collaboration while pursuing excellence in all we do.



Cooperation and Community

While headquartered on the UBC Okanagan campus, the WRC has connections to all of the wine regions across the province of British Columbia, other wine regions of the world, and to leading universities in wine, oenology and viticulture research. We are also connected to three faculties (Faculty of Management, Faculty of Land and Food Systems, and the Irving K. Barber Faculty of Science) across two UBC campuses. Our close ties with researchers, industry, and the public help to generate discovery and innovation.


“Okanagan Crush Pad winery has been collaborating with UBC’s Wine Research Centre since 2013, specifically to gain a better understanding of the characteristics of the yeast microbiome in our vineyards and winery and to determine how the winery environments affect the yeast population. The findings from our research have eliminated a lot of guess work and have helped us shape our wine program in an informed strategic manner. Working with Vivien Measday and her team has been a very rewarding and informative experience, one that we hope will continue for years to come.”

– Christine Coletta, co-owner of Okanagan Crush Pad

Okanagan Crush Pad

Industry Events and Opportunities



We are dedicated to connecting with the wine industry locally, regionally, and internationally and welcomes opportunities to cooperate on research and connect with the wine industry through workshops, seminars, conferences in B.C. and abroad. Our goal for these collaborative activities is to support cooperation among industry players, and to pursue the development of a sustainable and successful wine industry in Canada.



Wine Vision 2040

Wine Vision 2040, an online conference the UBC Wine Research Centre hosted June 25th, 2020, brought together leading wine experts, communities, and researchers from around the world and attracted registrants from more than 30 countries with 221 attendees for an engaging conversation on the future of wine. If you have questions or comments about the conference and would like to find out more, visit the Wine Vision page.

Wine Co-op

Opportunities for co-op within the wine sector is overseen by the Interdisciplinary Co-op Program Office at UBC’s Okanagan campus. Wine co-op opportunities are available for all UBCO students currently eligible for the Interdisciplinary Co-op Education Program. If you are a potential employer or UBCO student interested in connecting and learning more please contact the Co-op Program Office directly.



Extended Education

We are dedicated to creating learning opportunities for the industry and the wider public, from workshops to online conferences to specific industry-focused forums.


Wine Leaders Forum 2020

Wine Leaders Forum

Since 2014, the Wine Leaders Forum has brought British Columbia winery owners and principals together with international wine experts. Through the Wine Leaders Forum, we aim to foster an environment of free expression where relationships can progress, facilitated by shared knowledge, applied research and understanding.

Wine Research Centre workshop

Industry Workshops and Seminars

Annual industry workshops and seminars are held in different locations across B.C., usually in late fall. Intended for wine makers, winery owners, wine professionals and other industry members. Details for 2020 workshops to be confirmed.



Partnership and research collaboration
with private organizations


We are keen to explore research and business collaborations with private organizations. By collaborating and supporting researchers as they make breakthrough discoveries, our aim is for grape growers and wine producers to adapt sustainable production techniques that deliver greater value to their businesses, the environment, and the community at large.  We strive to promote collaboration and information-sharing between industry, government, and researchers both nationally and globally, sponsor education to the highest level, and contribute to grape and wine publications and journals.

With the help and collaboration of our partners, we are contributing to this growing industry to support innovation that will meet the highest levels of quality and integrity necessary to adapt to the changing socio-economic developments, environmental and consumer preferences, and maintain access to international standards at a competitive level. From vineyard management to business operations, from winemaking practices to the improvement of policies and regulations applied to wines, the WRC team is involved in all segments of the wine industry.


Wine research collaboration: BC Wine Territory Knowledge Translation and Transfer Network

The BC Wine Territory Knowledge Translation and Transfer Network, coordinated by the WRC, connects wine producers and growers with regional expertise, researchers and published knowledge to identify and propose solutions to challenges that are timely and specific to the British Columbia wine territory.

Network activities include: field-based investigation; formal and informal research seminars; and summaries of published research. For more information, contact Kim Buschert: kim.buschert@ubc.ca

Preserving the history of BC Wine: BC Wine Territory Memory Project

Many wineries hold photographs and documents which demonstrate the rich history of the British Columbia wine territory. UBC’s Okanagan Special Collections and Archives provides an opportunity to preserve them long-term, and make them accessible to people with an interest in learning about the history of the British Columbia wine industry. If you have new or old photographs, maps, marketing materials, labels, tasting notes, business records or other materials you would like to contribute, or if you would like more information on this project, please contact Julia Nyberg, Development Officer: julia.nyberg@ubc.ca


Collaborate with us

If you’d like to collaborate with us, please contact:

Cynthia Mandelbaum
Associate Director, Industry Partnership & Alumni Development
Faculty of Management
cynthia.mandelbaum@ubc.ca
250.807.8102





Wine bottle corks

Support the WRC

Interested in supporting the work of the WRC? There are a number of ways to contribute to the success of the Wine Research Centre.

Donations to the Wine Library
For donating to the Wine Library, please contact Lisa Palmer, Administrative Manager, Food, Nutrition and Health (FNH)/ Wine Research Centre (WRC).

Other opportunities
To support the work of the Wine Research Centre and contribute to our mission please contact Cynthia Mandelbaum, Associate Director, Industry Partnership & Alumni Development, Faculty of Management.