Does identity matter for the BC wine-producing territory?

While many people may have an image of what the Okanagan wine region looks like, researchers at UBC’s Wine Research Centre (WRC) say there is a lot more to the identity of a wine region and the wider territory than what many might think.

UBC Okanagan uncorks new Wine Research Centre headquarters

The renowned wine region of BC’s Okanagan Valley now boasts a new research hub, as UBC shifts the headquarters of its acclaimed Wine Research Centre (WRC) from its Vancouver campus to its Kelowna-based campus.